|I truly believe that personal branding is the future. I liked your quote on the blog: ‘FOUNDER OF MYSELF’. How does it actually help you in your work? What are the benefits that you get being a blogger and marketing influencer?
It’s funny you bring up my little tagline “Founder of Myself” because it actually started three years ago when I was looking at all the profiles on Twitter of all these important people who were founders of “something” and I thought, “Why can’t I just be the founder of myself and ride the wave, see where it takes me?” So I did. Ironically, this was a time in my life when things were falling apart and the only thing I was a founder of was living in a nightmare.
I can’t say if this tagline has helped me get any work or increased my chances for a job. I believe when a brand or company work with me, they do so knowing that I am different to most bloggers, particularly in Croatia. I write differently, I speak differently, I think differently and without a doubt I take my job seriously, it isn’t fun and games- There’s a lot of work behind the scenes I don’t show on my social media because I’d exhaust my audience.
Personally, one of the greatest benefits of being a blogger is being able to create the life of your dreams. What you can do and where you can go is limitless. Blogger and influencer marketing is a multi million dollar industry that is not showing any signs of slowing down in coming years and I’d encourage anyone with even the slight interest to give it a try. These days as much as I love contributing to my own mediums, I also enjoy teaching others how to be brilliant bloggers and content creators, there’s a psychology behind it.
I guess a lot of brands contact you and they want to work with you. How do you actually make a choice and decide which are the ones that you will work with?
I am very black and white in this area, there is no grey. I stick my branding and aesthetic 100%. You’ll never see me selling skinny tea, phone cases or teeth whitening products because these are typical sell out tactics. How can any influencer endorse skinny tea to impressionable young girls? Anyone with a following has a responsibility and that just doesn’t sit right with me. These days you’ll also never see me endorse alcoholic beverages or talk about local wines, sadly because I am sober. Even attending an event for a new vodka would be against my brand, so I am very cautious about this in regards to my image.
People who refer to me don’t come to me for absurd endorsements, they come to me because they know I provide value and quality content that is inspiring and resourceful. I must respect that. I select jobs that I know I’ll enjoy and most of these revolve around travel and lifestyle.
Could you give us some ‘tips & tricks’ when we speak about successful blogging as a profession?
My biggest tip in the world of blogging is to blog about what you truly love, your passion- it will show through your content if you’re faking it for page views or fame. Provide value but provide value without turning your blog into a wikipedia page. As people get to know and trust you they will refer to your blog for advice and inspiration, believe me. But this all takes time and nothing happens over night. If you work hard, network strategically and don’t give up, like with all things in life, you will succeed.
I wrote a post on State of Style blog about how to be a professional blogger in Croatia. Here’s the Croatian translation.